Saturday, March 31, 2007

Design: Illoiha, Designer Gym, Japan

To express the original brand concept of "becoming beautiful through movement", we chose the theme "rock-climbing on Omotesando" and developed a design that uses the mismatch between a rugged outdoor sport and Tokyo's fashion district to its advantage. Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips. We hope that our uniquely Omotesando-style climbing wall inspires newcomers to try out the sport, and starts a new wave in fitness with style.



Design: Peekaboo by Stefan Borselius

In a time when we are pulling down existing barriers to promote encounters and a sense op community, a new need for separation is soon created.
A modern wing chair in molded felt and textile, with the material in the seat rim pressed to it limit and a stand of crome-plated steel. Possibility of adding a cover/visor in molded felt with a plexiglass front.

A little oasis amidst the chaos.

Peekaboo Chair by Stefan Borselius



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