Architecture: Herzog & De Meuron

Prada Aoyama Epicenter / Tokyo, Japan (2003)
5-2-6 Minami-Aoyama, Minato-ku

As Prada's new strategy is to transform shopping into a completely new experience, the store conception is designed by over-minded, pioneering architects. Prada Aoyama shopping can be analysed from a wide range of conceptual and constructional viewpoints: this kaleidoscope generates facetted reflections, which enable viewers, both inside and outside the building, to see constantly changing pictures and almost cinematographic perspectives of Prada products, the city and themselves.

Simply brilliant and amazing...